Volvo Rents' business strategy is composed of two elements:
- Become the customer service leader, not the 'low price' leader
- Focus on the fastest-growing market segments.
The Volvo Rents equipment inventory is tailored to small to medium-size construction and non-construction customers. This equipment is rented by the day, week and month by three categories of customers: construction, non-construction (such as property managers and landscapers), and homeowners. Our focus is typically on daily and weekly rentals to this customer base.
Market differentiation & positioning
Volvo Rents' market differentiation versus our competitors' is two-fold:
- The Volvo brand
- Local ownership.
The ability to bring the Volvo brand to the market of the franchisee is a value that cannot be overstated. The Volvo brand is crucial to the success of the franchise. Around the globe, Volvo Construction Equipment stands for quality, safety, and care for the environment. The Volvo brand will create awareness from the very beginning of the franchise operation.
For more information on the equipment rental franchise program, contact us at 1-866-387-3687 or send an email to askrents@volvo.com.
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