Volvo Rents' target market is focused on construction companies, non-construction companies, and homeowners within a 25- to 50-mile radius of each store. Volvo Rents has extensive experience in customer segmentation and customer relationship management and frequently consults with franchisees in building their customer model.

Customer profiling model

Volvo Rents employs database marketing and sales methodologies to assist franchisees in effectively targeting and segmenting its market.

Volvo Rents' database marketing and sales program enables franchisees to:

Maximize up-selling opportunities
Target prospects
Leverage current customer relationships
Target inactive clients through focused marketing campaigns
Increase revenues as a result of more effective lead generation programs
Track current client trends
Pinpoint market penetration and saturation
Establish customer retention programs

For more information on the equipment rental franchise program, contact us at 1-866-387-3687 or send an email to askrents@volvo.com.

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