Sales & Marketing Strategy

Competitive edge

Volvo Rents' competitive edge is based on the combination of credibility and strength of a major global brand with the local knowledge and experience of an on-site local owner.

Sales literature and direct mail

Volvo Rents' marketing model relies on direct contact with the end customer. Extensive use of sales literature is the primary means of marketing.

Legal Notice

We assist franchisees in acquiring sales literature, including product-line cards, direct mail and hand-out materials. The materials can be customized for each franchisee's market, including information that shows depth and breadth of equipment inventory, convenient locations, emergency service contacts and other contact information.

The above images are examples of templates for use in marketing and advertising. Each template can be customized for each franchisee.

For more information on the equipment rental franchise program, contact us at 1-866-387-3687 or send an email to askrents@volvo.com.

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