DATA TRACKING: MANAGEABLE UNIVERSE

... “We have a marketing budget that gets sliced and diced and pushed out to the stores to focus 80% of the dollars on the 20% of the market that fi ts our profi le. It starts with the Volvo brand and translates to the customer experience. The perception of ‘Volvo’ has accrued over 200 years of brand stewardship: be nice people, care for the environment, care for the customer, create a safe and pleasant experience.”...

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