SEVEN TIPS WORTH SHARPENING
#2: HOST AN OPEN HOUSE
...Asheville, N.C.-based Volvo Rents often hosts open house events when a new franchise business opens. Nick Mavrick, vice president of marketing for Volvo Rents, suggests that it’s not the number of people who show up to the event, but the duration of time they spend talking to and getting to know the owners of the new business. Create an environment where customers can relax and will want to stick around visiting with the owners as well as each other, he suggests. In addition, consider going above and beyond what’s expected by serving really good food such as steaks for example.

“An open house, if it’s done right, is a celebration between the customers and the business owner,” Mavrick says. “It’s an opportunity to really thank your customers.”

Download the entire article (PDF 536 KB)