Profitability is a key to success. Profitability enables us to invest in new products and services, new markets, plants, future technologies - and in our personnel. It also attracts investor's capital, providing financial strength and freedom to act.

Our ability to develop a competitive culture is a critical long-term factor for profitability. Unlike technologies, strategies, structures or business models, the culture is difficult to copy for a competitor.

We need to combine successful traditions with a drive for renewal. Business conditions changes rapidly, presenting both opportunities and risks. The ability to take lead in introducing change must be a strong element of our global culture.

-Leif Johansson