Selective sponsoring of culture is important for corporate and brand visibility, and gives us opportunities to enhance our relations with customers, employees and other stakeholders. It is an effective tool to reach certain target groups and thereby promoting the business in a cost effective manner. Care for the employees is an important aspect when Volvo chooses projects in the cultural field.
Three long term projects
Volvo Group is the major sponsor of two long term projects and, apart from these, around fifty event sponsorships annually: