Sport and culture have been the focus of the Volvo Group’s sponsorship since the 1970s

The activities that the Volvo Group chooses to sponsor have points of reference with our customer groups. The goal of sponsorship is to create deeper relationships with our customers and to strengthen the Volvo Group’s brand.

Volvo currently has a couple of long-term sponsorship commitments: Volvo Ocean Race, Volvo golf tournaments and cultural events such as  Gothenburg Symphony Orchestra and the Göteborg Opera.

In addition, Volvo is among the sponsors for The Swedish Ship Götheborg, Match Cup Sweden and Göteborg Horse Show

Renault Trucks is in a partnership with Olympique Lyonnais, and the company has also been involved in the Dakar Rally for several years.
Mack is sponsor of the American Trucking Associations' life-saving Share the Road program