Accompanied by booming music, the machines perform their strange dance in front of the spectators. An estimated 350 customers and dealers follow the show and about 90 per
cent of them hold their mobile phones at eye level to record the dance for posterity. Watching Volvo Construction Equipment’s heavy-duty machinery move buildings, unload timber trucks, dig holes and load gravel in time with the music is amazing!

Around 60 machines took part in this year’s show at the Customer Centre in Eskilstuna, Sweden. The show is part of Volvo Construction Equipment’s annual Volvo Days for customers and dealers and this year it is estimated that around 10,000 people from 80 different countries watched the show.

“This show is one of the most effective ways of demonstrating our products,” says Urban Gustavsson, project
manager for the 2008 year’s event